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Inbound Marketing, Sales & Customer Advocacy

Connecting the dots is the tagline on my personal blog, for a good reason: I enjoy reading individual pieces and discovering the common theme in them.  Such two articles are a guest post on CloudAve by...

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Has Twitter Finally Killed Summize?

Since today appears to be Twitter-day (which day isn’t?), I’m adding my 2 cents. Summize has always been fast and reliable. In fact in the days of the worst Twitter outage, with Reply and other...

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Brand vs. Quality. Which Would You Pay For?

Time to re-evaluate just what we consider “good brands” vs. junk.  I could not resist the summer back-to-school discounts and upgraded two laptops – one of them is already making funny noises. Tired...

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10 Questions to Ask Technical Communicators Delusional Enough to Believe They...

According to a recent Edison Research study 51% of active Twitter users follow companies, brands or products on social networks.  That means they are most likely following your brand and your product....

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Google Says Google+ Is Not Ready For Brands

Ever since Google+ was launched, I am playing around with it both for personal use as well as for professional use. I see Google+ eventually replacing Facebook for me (provided I convince my family and...

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